iQor to Present at Parks Associates' 22nd Annual CONNECTIONS™: The Premier Connected Home Conference

May 17, 2018

Chief digital officer & group CIO Deepak Batheja will discuss new ways to support connected home consumers

ST. PETERSBURG, Fla.-(BUSINESS WIRE)- iQor, a global managed services provider embedded in the flow between product, people and services, today announced Deepak Batheja, chief digital officer & group CIO, iQor, will participate as a speaker at Parks Associates’ 22nd-annual CONNECTIONS™: The Premier Connected Home Conference, held May 22-24 at the Hyatt Regency in San Francisco. Deepak Batheja is responsible for leading iQor’s advancement in digital strategy, technology innovation, and for R&D in the company’s technology services and solutions.

CONNECTIONS™ includes more than 650 executives and focuses on ways to engage consumers and grow revenues in the converging IoT industries, including smart home, connected health, and mobile and entertainment ecosystems.

Batheja will participate in the session, Adding Value to the Home: Support Needs for the Connected Consumer on Wednesday, May 23 at 10:15 a.m. The interactive panel session, moderated by Patrice Samuels, sr. research analyst, Parks Associates, examines changes in the support needs of consumers, the shift from hardware to a software focus, and new approaches to solving problems for connected consumers.

According to iQor’s CPX 360 Survey, on average, consumers report spending 2.5 hours between self-help and customer support, and speak with 3 different people to resolve an issue; 22 percent give up and return the product for a refund.

“Smart home devices have the opportunity to provide a new level of convenience and accessibility to consumers that the industry hasn’t yet fully tapped,” says Batheja. “We must begin acting on solutions that integrate the consumer support journey and take advantage of all that IoT has to offer to provide real value to the customer.”

The CONNECTIONS conference also features keynotes by executives from Comcast, Google, Intel, Samsung, and T-Mobile, as well as new research from Parks Associates. Sessions will provide insight into critical issues including consumer privacy, interoperability, partnerships, platform integration, big data, personalization, and new distribution models.

“Compelling user experiences are driving smart home products to the mainstream, and the experience after purchase is essential to keep consumers buying,” said Tom Kerber, director of IoT strategy, Parks Associates. “CONNECTIONS measures the smart home user experience and what capabilities are essential from their smart home solutions.”


Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting more than 600 executives from the connected entertainment, IoT, and smart home industries. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact, call 972-490-1113, visit

About iQor

iQor is a managed services provider of customer engagement and technology-enabled BPO solutions. With 45,000 employees in 8 countries, we partner with many of the world's best-known brands to deliver aftermarket product and customer support solutions that span the consumer value chain, from customer care and receivables management to product diagnostics and repair services. Our award-winning technology, logistics, and analytics platforms enable us to measure, monitor, and analyze brand interactions, improve business processes, and find operational efficiencies that lead to superior outcomes for our partners across the customer and product life cycles. For more information, please visit us at or follow us at

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