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Introduction
The Challenge
An award-winning SMS marketing platform sought to scale its customer acquisition and retention engines. Starting with a two-rep sales team, the goal was to build a complete customer-journey engine that converts and retains users efficiently.
The Solution
We deployed an integrated approach: dedicated SDRs for user onboarding, email campaigns for nurturing, and customer support for retention. Customized operational workflows and real-time reporting improved conversion visibility and performance.
The Results
• 4,454 new customers closed
• 37% conversion rate from inbound lead to deal
• Growth from 2 to 14 sales and success staff
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