Author: Robert Henderson
Title: EVP, Growth as a Service
Link: /life-at-iqor/leadership/robert-henderson
" Sustainable growth comes from combining data-driven strategy with disciplined execution across sales, marketing, and the customer journey."
Name: Robert Henderson
Title: EVP, Growth as a Service
What iQor Delivered
119%
Revenue Goal Achieved
$2.9M
New Revenue Generated
97K
Sales Activities Driven
Challenge
Outperforming an Established Sales Model
Outperforming an Established Sales Model
A leading global data, analytics, and technology company wanted stronger sales performance for AutoCheck, its vehicle history reporting solution that helps automotive dealerships evaluate used vehicles and provide vehicle history information to prospective buyers. The solution was sold to dealerships across the United States.
Although the company had worked with the same outsourced sales provider for more than a decade, operational inefficiencies had begun limiting growth, especially at scale. The goal wasn't simply to replace a vendor; it was to build a more efficient sales operation capable of generating greater revenue with fewer resources.
The client needed a partner that could:
Exceed existing revenue performance with a leaner team
Improve sales efficiency through better workflows
Increase average order value
Build a scalable sales operation backed by data and technology
Solution
Building a Smarter, Higher-Performing Sales Operation
Building a Smarter, Higher-Performing Sales Operation
iQor redesigned the client's outsourced sales program from the ground up, combining experienced sales talent with optimized workflows and technology-driven execution.
A dedicated team of seasoned sales representatives, supported by Client Success and Operations leadership, leveraged a custom CRM environment, targeted outreach campaigns, and performance analytics to maximize every customer interaction and accelerate revenue growth.
Key Capabilities Delivered
Dedicated Sales Team
Deployed experienced sales professionals supported by dedicated Client Success and Operations leaders.
Custom CRM & Workflow Optimization
Implemented a tailored CRM environment and redesigned workflows to improve productivity and pipeline visibility.
Targeted Sales Campaigns
Executed high-volume outbound outreach supported by targeted email campaigns to keep qualified opportunities moving.
Revenue Optimization
Raised pricing floors and increased average order value while improving overall sales efficiency.
Performance Analytics
Used reporting and operational insights to continuously optimize execution and business outcomes.
Measurable Business Impact
119%
Revenue Goal Achieved
$2.9M
New Revenue Generated
97K
Sales Activities Driven
5%+
Increase in Pricing Floor & Average Order Value
Ready to Drive More Revenue With Smarter Sales?
See how iQor helps organizations build high-performing sales operations that increase efficiency, improve pipeline performance, and deliver measurable revenue growth.
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