Author: Robert Henderson
Title: EVP, Growth as a Service
Link: /life-at-iqor/leadership/robert-henderson

" Sustainable growth comes from combining data-driven strategy with disciplined execution across sales, marketing, and the customer journey."

Name: Robert Henderson
Title: EVP, Growth as a Service

Insights

What iQor Delivered

119%

Revenue Goal Achieved

$2.9M

New Revenue Generated

97K

Sales Activities Driven

Challenge

Outperforming an Established Sales Model

A leading global data, analytics, and technology company wanted stronger sales performance for AutoCheck, its vehicle history reporting solution that helps automotive dealerships evaluate used vehicles and provide vehicle history information to prospective buyers. The solution was sold to dealerships across the United States. 

Although the company had worked with the same outsourced sales provider for more than a decade, operational inefficiencies had begun limiting growth, especially at scale. The goal wasn't simply to replace a vendor; it was to build a more efficient sales operation capable of generating greater revenue with fewer resources. 

The client needed a partner that could: 

  • Exceed existing revenue performance with a leaner team  

  • Improve sales efficiency through better workflows  

  • Increase average order value  

  • Build a scalable sales operation backed by data and technology 

Solution

Building a Smarter, Higher-Performing Sales Operation

iQor redesigned the client's outsourced sales program from the ground up, combining experienced sales talent with optimized workflows and technology-driven execution. 

A dedicated team of seasoned sales representatives, supported by Client Success and Operations leadership, leveraged a custom CRM environment, targeted outreach campaigns, and performance analytics to maximize every customer interaction and accelerate revenue growth. 

Key Capabilities Delivered

01

Dedicated Sales Team

Deployed experienced sales professionals supported by dedicated Client Success and Operations leaders.

02

Custom CRM & Workflow Optimization

Implemented a tailored CRM environment and redesigned workflows to improve productivity and pipeline visibility.

03

Targeted Sales Campaigns

Executed high-volume outbound outreach supported by targeted email campaigns to keep qualified opportunities moving.

04

Revenue Optimization

Raised pricing floors and increased average order value while improving overall sales efficiency.

05

Performance Analytics

Used reporting and operational insights to continuously optimize execution and business outcomes.

Results

Measurable Business Impact

119%

Revenue Goal Achieved

$2.9M

New Revenue Generated

97K

Sales Activities Driven

5%+

Increase in Pricing Floor & Average Order Value

Ready to Drive More Revenue With Smarter Sales?

See how iQor helps organizations build high-performing sales operations that increase efficiency, improve pipeline performance, and deliver measurable revenue growth.

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