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Introduction
The Challenge
One of the world’s leading social media platforms needed to reactivate thousands of dormant advertisers on its self-serve ads platform. They sought a scalable partner to provide personalized strategy and human-led outreach.
The Plan
We developed a structured sales playbook from the ground up, built data-driven workflows in Salesforce, and trained a rapidly growing sales team — expanding from four to 29 reps. Our management and coaching accelerated win-back rates and long-term campaign engagement.
The Results
• $35 million in net new advertising sales
• 500,000 customer engagements
• 41% win-back conversion rate
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