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Author: Robert Henderson
Title: EVP, Growth as a Service
Link: /life-at-iqor/leadership/robert-henderson
" Sustainable growth comes from combining data-driven strategy with disciplined execution across sales, marketing, and the customer journey."
Name: Robert Henderson
Title: EVP, Growth as a Service
What iQor Delivered
$12M
Closed-Won Revenue
1,818
Advertising Deals Sold
146K+
Customer Engagements Delivered
Challenge
Modernizing a Legacy Sales Model for Sustainable Growth
A leading military media organization serving more than 75% of U.S. military installations recognized that its traditional outside sales model could no longer support its long-term growth ambitions.
To reach advertisers more effectively, the organization needed to modernize its go-to-market strategy by combining digital demand generation with an inside sales model capable of consistently nurturing and converting opportunities.
The client needed a partner that could:
Modernize a legacy sales approach
Build a scalable digital demand generation strategy
Establish an inside sales organization
Improve lead nurturing and sales conversion
Create a repeatable revenue engine for long-term growth
Solution
Building a Full-Funnel Digital Sales Engine
iQor partnered with the client to redesign its entire customer acquisition strategy from digital marketing through revenue generation.
By integrating digital campaigns, lead nurturing, and a dedicated inside sales organization, iQor created a scalable process that consistently generated qualified opportunities and converted demand into measurable business growth.
Key Capabilities Delivered
Integrated Digital Marketing
Launched coordinated social media, email marketing, paid search, and retargeting campaigns to generate qualified demand.
Lead Nurturing Strategy
Developed automated customer journeys that moved prospects efficiently through the sales funnel.
Dedicated Inside Sales Team
Built a specialized sales organization focused on converting marketing-generated demand into revenue.
End-to-End Revenue Process
Created a scalable operating model spanning awareness, engagement, nurturing, and closed-won opportunities.
Performance Optimization
Continuously refined campaigns and sales execution using performance analytics and operational insights.
Measurable Business Impact
$12M
Closed-Won Revenue
1,818
Advertising Deals Sold
146K+
Calls, Emails & Social Engagements Delivered
Ready to Modernize Your Revenue Strategy?
See how iQor helps organizations transform traditional sales models into scalable, digital revenue engines that generate measurable business growth.
Trusted by Leading Brands
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