The Challenge

One of the world’s leading social media platforms needed to reactivate thousands of dormant advertisers on its self-serve ads platform. They sought a scalable partner to provide personalized strategy and human-led outreach.


The Plan

We developed a structured sales playbook from the ground up, built data-driven workflows in Salesforce, and trained a rapidly growing sales team — expanding from four to 29 reps. Our management and coaching accelerated win-back rates and long-term campaign engagement.

The Results

$35 million in net new advertising sales 
500,000 customer engagements 
41% win-back conversion rate