Author: Martin Lehtio
Title: Chief Operating Officer
Link: /life-at-iqor/leadership/martin-lehtio

Customer Service Week is a chance to recognize something we see everyday: more than 45,000 iQorians around the world showing up for customers. This year's theme, We Go the Extra Mile, captures something we see across our teams year-round: people who listen intently, think boldly, care deeply, and deliver enthusiastically, often in moments no customer ever sees. It shows up in the tense call that ends calmly, the teammate who steps in without being asked, and the small proactive help and follow-through that turns a routine interaction into one a customer remembers finds remarkable.  

That's our Mission and Vision at work: making every moment count for our clients, their customers and each other, as we work to lead the world in remarkable experiences. Our Values are simply how we get there. Here's what that looked like at iQor this year. 

“Mission, vision and values aren’t just words on a page. They come to life in every interaction,” said Natalie Beckerman, EVP and Chief Business Officer. “Customer Service Week celebrates the people who bring those commitments to life every day, through the way they support one another and create meaningful experiences for every client and customer they serve.” 

We Care Deeply, Starting With Our People

No team goes the extra mile for customers without a culture that goes the extra mile for them first. This year, we launched a hiring initiative creating more than 1,300 new jobs across Charlotte, North Carolina, and Meridian, Mississippi, in support of a major financial services client, backed by an 89% employee satisfaction rating and 94% of management roles filled through internal promotion. 

That investment goes beyond the headcount. New hires receive training, coaching and a clear path forward from day one, with opportunities to grow into new roles and leadership positions built into the culture itself. When people feel invested in, they show up for customers the same way, which is how every moment starts to count on both sides of the interaction. 

We Think Boldly for the Customers We Serve

Going the extra mile also means understanding exactly who you're serving. This year, we opened a global Gaming Center of Excellence in Trinidad and Tobago, built around specialists chosen not only for customer service skill but for real gaming knowledge, with dedicated gaming stations where team members play, test and troubleshoot the same titles customers are playing. 

Players know right away whether the person helping them truly understands their game, so great customer support must be more than resolving an issue. It is about protecting a player's progress, building trust and strengthening their connection to the game, the kind of remarkable experience our Vision points us toward. That same instinct, to understand a customer's world before trying to solve their problem, shows up across every industry we serve. 

We Listen Intently, So Our People Can Deliver

Technology only earns its place if it helps our people go further for customers. This year, we shared more about the AI-enabled operating model behind our strongest client results, built on tools that free employees from routine work so they can focus on the moments that need empathy and judgment. 

Simple questions, like tracking a package or resetting a password, are increasingly resolved before a customer ever reaches a person. That means the conversations that do reach our people are often harder and more personal, which is why we invest in AI-simulated practice calls and coaching built from real interaction data, so our teams walk into those moments prepared rather than guessing. We apply AI where it helps our people perform better, stay consistent, and create outcomes clients can measure. The technology does the listening in the background, so our people lead each interaction with empathy and judgment, keeping every one of those moments counting toward something real. 

We Deliver Enthusiastically, Every Week

Customer Service Week is a chance to pause and recognize the people who deliver on a simple promise every day: do a little more than what's expected, often while the hardest work happens quietly behind the scenes. That is our Mission and Vision in action, making every moment count while working toward remarkable experiences for everyone involved.  

Going the extra mile isn't a single big gesture. It's hiring well, understanding your customer, and building the right tools for the right reasons, every week, not just this one. 

Ready to see what going the extra mile could mean for your customer experience? Contact us to explore how our solutions can help you build lasting client partnerships this Customer Service Week and beyond.