GaaS Case Studies Customer
Direct-to-Consumer (DTC) RetailServices Provided
- Growth as a Service
- SEO
- E-Commerce Optimization
- Conversion Rate Optimization
Industry
Beauty & CosmeticsLocations
- United States
About
An award-winning cosmetics innovator transformed the beauty industry with a breakthrough product that became a global essential. Known for its category-defining design and celebrity-backed credibility, this brand continues to expand its digital presence through user-friendly, results-driven beauty products.
The Challenge
The brand sought to accelerate growth in online revenue and visibility through enhanced SEO, traffic acquisition, and conversion performance. They needed a partner capable of conducting a technical audit, driving organic traffic, and optimizing the full e-commerce journey for measurable ROI.
The Strategy
Our team approached the challenge through a structured, data-driven process:
• Comprehensive Audit: Conducted a full technical SEO and UX audit to uncover quick-win opportunities.
• Optimization: Implemented SEO best practices and user-experience improvements focused on shortening the path to purchase.
• Platform Constraints: Overcame CMS limitations that restricted backend SEO implementation by emphasizing on-site conversion optimization.
• Conversion Improvements: Streamlined the customer journey from five steps to reach a product and seven steps to check out, simplifying to three and four steps, respectively.
These optimizations drove measurable impact across organic and paid channels alike.
The Results
• 263% increase in year-over-year e-commerce revenue
• Significant improvements in conversion rate and checkout efficiency
• Higher visibility and sustained growth in organic traffic
LATEST BLOG