Blog Across the media and advertising ecosystem, one truth is becoming increasingly clear: The next era of growth won’t come from enterprise accounts. It will come from the long tail of small and mid-sized businesses (SMBs) that make up 99% of all U.S. companies and contribute hundreds of billions of dollars in digital ad spend each year.
Yet despite their scale, many platforms still struggle to capture this opportunity.
Enterprise ad budgets are plateauing, competition for big-brand dollars is fierce, and ad inventory is harder to monetize efficiently. Meanwhile, SMBs are eager to invest but face real barriers: limited time, limited expertise, and limited support.
Why SMBs Need Partners, Not Portals
The numbers tell the story. SMB advertisers allocate roughly 67% of their total budgets to digital channels like search, social, display, and video, with 25–30% going directly to social media. Small businesses use up to 70% of their budget for social media marketing. These companies are spending, but they’re not spending smart.
While adtech innovations and self-service tools have made it easier to launch campaigns, they haven’t made it easier to succeed. Many SMBs still struggle to navigate complex interfaces, interpret data, or optimize creative. AI can generate ads, but it can’t replace human context, insight, or partnership.
Closing the gap between access and activation is the key to unlocking the next wave of growth.
To unlock it, media and commerce platforms need a model that combines automation with expertise and technology with trust. They need trained sellers who can educate SMB advertisers, simplify the ecosystem, and turn curiosity into conversion.
That’s where JumpCrew and iQor CXBPO™ come in.
A Proven Model for Scalable Media Growth
Through their Growth as a Service (GaaS) model, JumpCrew and iQor CXBPO™ partner with leading media and adtech platforms to educate, activate, and retain SMB advertisers at scale. The approach blends first- and third-party data with industry-specific expertise to deliver precision prospecting, powered by data, delivered by people.
JumpCrew teams act as an extension of internal sales organizations, using ICP intelligence to identify high-value prospects, personalize outreach, and drive meaningful engagement. Because SMB growth is inherently local, JumpCrew tailors its approach by market and industry, making every interaction relevant to where a business operates and what it does.
For platforms, the payoff is clear: higher fill rates, stronger advertiser retention, and better ROI across ad inventory. Building large in-house teams is costly and slow; JumpCrew provides speed, specialization, and scalability without the overhead.
The results prove the model. A leading social platform scaled from a small pilot team to a national sales force, generating tens of millions in new ad revenue and reactivating dormant advertisers. In adtech, a marketing software company expanded its sales operation twentyfold, achieving exponential pipeline growth and hundreds of qualified opportunities.
Recent Results for a Leading Social Media Platform:
- $35 million net new advertising sales
- 500,000 phone calls, emails, and social messages
- 41% win-back leads
Recent Results for a Marketing Software Company:
- $4.35 million profit
- $367,550 closed-won revenue
- 500% pipeline growth
As the ad ecosystem evolves, one constant remains: technology alone doesn’t close deals; people do. Platforms that blend automation with human expertise will define the next era of advertiser growth.
Building What’s Next Together
That’s the JumpCrew advantage: purpose-built for media, powered by data, and driven by people who love to sell.
The opportunity is massive. The moment is now. Let’s build what’s next together.
Learn how JumpCrew powers media growth through data intelligence. Contact us today.
Colson Hillier is the Head of Product and GTM at iQor.
Connect with Colson on LinkedIn.
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