Fortune 500 Energy Provider Achieves Industry-Leading High Agent Retention Through BPO Operational Efficiency

Why iQor? 

In this case study, iQor and a Fortune 500 energy company partner in a transformative strategic outsourcing relationship. This story builds on the energy provider’s global success with iQor throughout our 15+ year relationship. Discover how our CX operational expertise achieved $14 million in annualized savings for our energy client by reading the first case study here.  

In this update, we share the next chapter: unmatched speed to proficiency for contact center agent training, sustainable record-low attrition compared to energy industry trends, and CX innovations that unlock operational excellence for our energy client.

Employee-Centric Culture Differentiates iQor’s Operational Excellence

The high volume, high demand services our energy client provides to millions of customers initially led them to consider outsourcing. They required a BPO partner that could meet their high standards for customer service quality, operational excellence, and compliance. 

The energy provider selected iQor over recognized leaders in the Everest CXM PEAK Matrix. iQor’s culture of employee satisfaction differentiates us from other outsourcing vendors, positioning us as a strategic partner with a motivated, multilingual talent pool equipped to navigate personalized customer interactions and compliance requirements.

Investing in employee satisfaction is a long-standing core value in our business. Our dedicated client teams build successful programs that deliver best-in-class customer experience through strategic investments in our on-site and work-at-home agents. We proudly achieve exceptional 70% employee net promoter scores—40% above industry norm—across the energy provider program’s service locations, underscoring our commitment to superior customer service delivery that supports the client’s business growth.

iQor’s Strategic Transformation Blueprint for Energy Customer Service Delivery

Since the program’s launch, iQor’s BPO solutions have exceeded expectations, with strong gains in customer satisfaction, quality assurance, first call resolution, average handle time, client utility, and transaction satisfaction. Here’s what sets us apart:

1. iQor specializes in harnessing strategic, data-driven insights for optimal resource allocation, blending human expertise with CX automation.

2. iQor deftly integrates cloud-based omnichannel solutions, automation, process optimization, proficiency training, and security.

3. iQor’s diverse global footprint provides access to highly skilled talent whose satisfaction we maximize through award-winning training and career development processes.

Read on to discover the innovative strategic outsourcing solutions that have secured our client’s trust and satisfaction through millions in cost savings, making us their only BPO across their comprehensive CX operation and positioning us to support their future growth.


Success Snapshot

Unstoppable Performance

  • Seamless site launches. 
  • Holistic process management. 
  • CX automation insights. 
  • Trusted regulatory compliance. 
  • Scalable service excellence. 

Irresistible Outcomes

  • 3% agent attrition. 
  • 70% eNPS. 
  • Higher year-over-year KPIs.
  • 90%+ CSAT and FCR.
  • $14 million cost savings in Year One. 

Background

The energy provider’s sizable customer base requires high-touch support for the critical energy services our client provides. They place a high value on specialized customer service support that efficiently accommodates their energy consumer needs.  

Due to the complexities of energy bills and the vital role energy plays in daily life, customers of energy companies often require a high-touch approach to customer service, which requires skilled, empathetic customer service teams who consistently deliver excellent customer engagement.  

iQor customer service agents are trained to deliver personalized interactions and ensure energy customers understand the details of their accounts, make informed decisions, and receive prompt assistance during outages or service issues. Ultimately, high-touch customer service fosters positive experiences that can lead to increased customer satisfaction and loyalty for energy providers.

How the BPO Partnership Evolved to Meet Growing Energy Customer Service Needs

Initially, the client sought non-voice back office support services to enable efficiency in their growing business. After conducting a rigorous evaluation process, they selected iQor as their BPO partner over several recognized Leaders in the Everest CXM PEAK Matrix for both voice and non-voice customer service.

iQor’s commitment to employee satisfaction and operational efficiency presented a unique value proposition for the energy provider to improve their CX operation. As our performance continued to exceed the energy provider’s expectations, they added additional lines of business to our portfolio of services delivered:

  • Early-stage delinquency inbound services.
  • Customer financial assistance program.
  • Payment processing with IVR support.
  • Service order calls.
  • Specialized meter installation support. 

Beyond the expanded service offerings, iQor supports the energy provider in a consultative role, providing insights designed to transform and optimize every level of their customer service delivery model.

Decades of Energy Domain Experience Inform iQor’s Performance-Driven Approach to Optimizing CX Operations

iQor’s proven experience in the energy industry played a crucial role in securing this partnership. Our CX experts are deeply embedded in the evolving regulatory landscape for energy companies, ensuring our solutions sustain our client’s commitment to compliance. 

iQor’s employee development practices accelerate agent proficiency across multiple geographies, ensuring reliable customer service regardless of location. This is reflected in our consistent achievement of the energy provider’s performance targets, including customer satisfaction, resolution rates, and more.   

iQor has become an integral part of the energy provider’s customer service ecosystem, earning their strong praise for the unmatched quality of our call center operations.

Business Opportunities

The energy provider’s rapid growth created a need for specialized CX staffing support. They turned to iQor for outsourced customer service agents empowered by optimized recruitment and retention strategies and trained to achieve high performance benchmarks.

BPO Partnership Delivers Integral Energy Compliance Standards

Regulations and labor agreements add specific parameters to our energy client’s pursuit of nearshore and offshore customer service locations. Rigorous regulation and security requirements contributed to the energy provider’s diligence in selecting the best-fit BPO candidate with the capabilities needed to deliver the support they need.

Safety-First Processes Build Customer Trust With Every Interaction

iQor prioritizes safety in every interaction for the energy provider. Understanding the inherent risks within the energy sector, our comprehensive training equips agents to identify and address potential safety concerns. This includes recognizing signs of gas leaks, electrical hazards, and other urgent risks observed from customer descriptions.  

Furthermore, time-sensitive protocols are in place to ensure prompt response during power outages or emergencies. Clear communication and thorough skills assessment are high priorities in our training and compliance standards to ensure the well-being of both customers and employees throughout every service interaction.

Connecting Energy Customers to Assistance Programs That Alleviate Hardship

iQor also partners with the energy provider to connect customers facing financial hardship with vital assistance programs, a key requirement for energy customer service compliance.  

Experienced iQor agents help customers navigate the assistance qualification process with empathy and efficiency. By asking clear, supportive questions and considering their feedback, our agents can identify programs that alleviate financial burden and ensure customers stay on track with their energy bills.  

iQor’s commitment to compliance is underscored by our zero trust cybersecurity approach that ensures world-class protection of sensitive energy customer information. Our protocols ensure every user and device requesting access to privileged information undergoes thorough authentication and authorization checks, protecting our client’s reputation and the data privacy of their end customers.

Solution

The energy company partnered with iQor to craft a strategy that would produce exceptional employee and customer experiences along with significant financial savings. The teams worked closely to transition much of the energy company’s support to nearshore and offshore locations that met their support criteria.  

The energy provider is committed to deploying an agent workforce with a high degree of employee satisfaction in a supportive work environment. iQor’s comprehensive active-learning training and development frameworks position us as the ideal outsourcing partner to support our client’s initiative for achieving highly engaged, high-performing teams. 

Our client entrusted iQor’s CX experts to elevate employee satisfaction, automate workflows, and comprehensively optimize their CX operation. Our new program implementation and operations teams collaborated to:

  1. Accelerate speed to proficiency.
  2. Optimize employee satisfaction. 
  3. Identify automation opportunities.
  4. Deliver multilingual customer service.
  5. Optimize communication channels across all sites.

Here’s how we achieved the energy provider’s goals:

1. Award-Winning Active Learning Training Boosts Speed to Proficiency for Energy Customer Service Agents 

iQor’s award-winning training programs utilize active learning techniques to accelerate speed to proficiency, ensuring agents are fully equipped to handle the energy industry’s specific requirements.  

iQor’s iLead Next Level Career Coaching program has been recognized with the Bronze Stevie® Award for 2024 and 2023. This highlights iQor’s dedication to a workplace culture that thrives on active engagement, effective support and coaching methods, and high employee satisfaction.

2. Machine Learning-Powered Coaching and Development for Improved Employee Retention

iQor prioritizes agent well-being and career growth opportunities. We leverage multiple channels to gauge employee satisfaction, including regular surveys and a proprietary check-in process. By analyzing feedback and exit interviews, we’ve streamlined our ESAT tools to capture valuable insights to inform retention strategies.   

iQor’s data scientists harness the power of machine learning, building an AI large language model (LLM) that can accurately predict when agents are at risk of attrition. By analyzing historical data on multiple data points including performance, work characteristics, and employee satisfaction, the model identifies agents at risk of leaving. This allows for targeted interventions like coaching, career development, or workload adjustments. This model is continuously refined with fresh data, ensuring its effectiveness in optimizing agent retention and reducing turnover. 

Our holistic approach to employee satisfaction informs targeted coaching and development opportunities. Additionally, we track coaching interventions to ensure they’re having a positive impact. This proactive approach empowers us to identify potential risks of attrition and implement retention strategies, fostering a loyal and engaged workforce.

Streamlined Recruitment and Onboarding Harnesses AI to Maximize Contact Center Employee Experience

Meeting the client’s high volume seasonal ramp demands for skilled agents requires a strategic approach. That’s why we leverage iQor’s Symphony [AI]TM ecosystem to identify and attract top talent with the specific skills needed. We then streamline the recruitment and onboarding process to excel in the energy sector’s customer service environment.

3. Intelligent Workflow Automation Strategies Amplify Specialized Energy Customer Interactions

iQor identified an opportunity to streamline call center processes in the back office by automating certain manual tasks such as acknowledgements, data entry, and status updates, reducing the average handle time and improving resolution rates. 

iQor proactively identifies opportunities for our client to leverage smart automation across their CX operation. This empowers efficient management of repetitive tasks and provides real-time guidance to customer service agents. Our strategic recommendations enable agents to focus their talents on resolving complex customer interactions and building stronger relationships.

4. Effective Multilingual Customer Service Delivery Fosters Cultural Affinity With Diverse US Customer Base

iQor’s strategic placement in nearshore and offshore locations empowers the energy provider to deliver exceptional multilingual customer service across the U.S. This geographically diverse workforce allows them to tap into a talent pool with native fluency in languages spoken by a significant portion of the American population.  

By strategically matching agents with customers based on language and cultural background, iQor fosters a sense of cultural affinity during interactions. This ensures clear communication while building trust and rapport with customers, leading to a more positive customer experience. This personalized approach strengthens the connection between the energy provider and its diverse customer base.

5. BPO Leadership Consolidates Energy Provider’s Global Contact Center Communication Channels

iQor’s senior leadership delivered a seamless transition for the energy provider by establishing a single point of contact for global operations. Consolidating the communication channels ensured full transparency, keeping our client informed and engaged about the program’s progress across all locations every step of the way. 

By streamlining communication, iQor’s team highlighted our commitment to ease-of-doing-business, a hallmark of the iQor experience. Our approach exceeded the energy provider’s expectations for a first-time outsourcing experience nearshore and offshore, creating smiles for their large base of satisfied customers.  

The program continues to evolve, with iQor and the client working collaboratively to develop agile, proactive CX solutions that ensure long term success. This dedication to continuous improvement—one of our iQorian Values—is key to sustaining the client’s trust in iQor’s outsourced services and paves the way for an even stronger partnership in the future.

Results

Achieved agent attrition in the 3% range across all locations.

Achieved 70% employee net promoter scores (eNPS).

Optimized the employee experience for higher satisfaction and tenure.

Introduced new AI, automation, and analytics tools that streamline processes.

Managed 100% of the client’s inbound email with excellent outcomes.

Set and achieved aggressive timeline for achieving ramps and speed to proficiency.

Met or exceeded critical key performance indicator (KPI) targets since program launch with year-over-year (YoY) improvements:

a. 93% customer satisfaction (CSAT), a +5.5% year over year increase.

b. 92% first call resolution (FCR), a +7% year over year increase. 

c. +4% quality assurance (QA) year over year. 

d. +20.3% improved average handle time (AHT) for voice. 

e. +6.5% improved average handle time (AHT) for email. 

f. +3.2% gain in client utility & transaction satisfaction. 

Sustained cost savings, including $14 million in Year One.

A Strong Foundation for Future Energy Success Through CX Operational Excellence

iQor’s 15+ year relationship with the energy provider positioned us as a trusted advisor, leading to a strategic transformation of their customer experience model that has resulted in unwavering achievements for nearly three years. In the dynamic energy sector, our agility ensures we adapt to our client’s evolving business needs with a CX framework customized to the needs of the business and the industry.  

iQor’s partnership approach transcends traditional outsourcing. We empower our energy partners for success by delivering proactive advice and recommendations, setting ourselves apart as a full-service provider of CX business solutions. The result is best-in-class operational excellence, continuously optimized to fuel ongoing growth.

The Role of Intelligent Virtual Agents in Customer Service

As the world becomes increasingly digitized, many forward-looking businesses have started deploying intelligent virtual agents (IVAs) in their customer service delivery model. iQor has extensive experience designing, implementing and managing intelligent automation customer experience solutions for brands. We’re sharing our expertise and best practices on IVAs in this post.

IVAs are artificial intelligence (AI)-powered chat assistants that give customers personalized responses by combining cognitive computing and analytics. Unlike chatbots, which follow a given script, IVAs start humanlike, context-based dialogues to reach out to customers. For instance, if a customer enters an order number and asks a question about the order, the IVA will save this information so it can refer to it later in the conversation.

IVAs offer many benefits. They’re cost-effective, efficient, and they form an integral part of your customer retention strategy. IVAs can also help human agents interface with customers and improve customer service and loyalty. Additionally, they can be integrated with human agents through Customer Experience as a Service (CXaaS), a cloud-based solution that empowers organizations to deliver a cost-effective and hyper-personalized customer experience.

Read on to learn more about how IVAs work, how they can improve customer service, and how you can start integrating IVAs with human agents.

How an Intelligent Virtual Agent Works

An intelligent virtual agent is an AI virtual assistant that leverages various AI technologies to understand customers’ concerns. Using natural language processing (NLP) technologies, IVAs can understand answers that they haven’t been explicitly programmed to understand. That’s because NLP technologies — which include natural language understanding (NLU), text-to-speech, transcription, and speech-to-text — enable IVAs to find insights and meanings in spoken and written conversations. They also empower IVAs to understand the meaning of conversations without a predefined syntax and build their knowledge base.

Deep learning, speech recognition, and machine learning also help IVAs build up a large vocabulary, understand different accents and colloquialisms, and provide correct and accurate answers to customers.

Because they’re powered by so many different types of advanced AI technologies, IVAs can understand:

  • Free text
  • Speech
  • Multiple-choice selection of answers

What IVAs are used for

IVAs are used to answer and resolve simple customer requests. They come in two forms:

  • Messenger apps: This form is the most common. It’s the chat box that pops up at the bottom of your screen when you land on a website.
  • Virtual customer service agents: These IVAs give interactive voice responses during customer calls. 

How an IVA can reduce operating costs

An intelligent virtual assistant can help you reduce operating costs by:

  • Reducing wait times for calls. Without IVAs, your call volumes can get increasingly high, which will lead to call abandonment and frustration for your customer. Some customers may even give up on your brand due to long wait times. To prevent customers from abandoning and get them to continue interacting with your company, you could deploy IVAs to engage with them. Giving people instant answers and possible solutions will significantly improve the customer experience.
  • Automating repetitive tasks that don’t require human ingenuity. IVAs can deal with routine tasks and inquiries to give human chat agents more time and energy to deal with more pressing issues. This frees up more time and resources for agents to address customer questions and concerns that require more effort to answer and resolve. In other words, IVAs accelerate workflows.
  • Acting as assistants for agents. If an IVA can’t resolve an issue, it can gather key information from customers and pass that along to human agents.

Ways That IVAs Help Human Agents Interface With Customers

Although IVAs can do a lot of the things that human agents can, they don’t replace human agents. There are still a number of things that only human agents can do. These include resolving complex issues that require empathy and compassion. In such scenarios, IVAs act as assistants for human agents and help human agents become augmented agents

Here are some ways IVAs can help human agents become better ambassadors for your brand:

  • Keep human agents in the loop: As mentioned above, an IVA can gather and pass vital customer information on to live agents. For example, if a customer wants to talk to a human agent about a warranty on her laptop, she can leave her order number with the IVA. The IVA will then pass the order number and a summary of her concern on to a human agent who has the skills, empathy, and compassion to help the customer understand her warranty better. 
  • Show human agents key metrics: Unlike chatbots and virtual assistants (VAs), IVAs have access to an entire ecosystem of software, services, data, and products. They also understand how these parts interact and how customers have interacted with them so far, thanks to machine and deep learning. This means human agents can use IVAs to:
    • Get a better and more accurate understanding of how customers have been interacting with the business so far
    • Develop a strategy to attract and retain clients based on existing statistics

How Intelligent Virtual Agents Improve Customer Service and Loyalty

IVAs can also improve customer service and loyalty. 

Due to their conversational AI capabilities, IVAs can attract and retain customers by creating positive, helpful experiences that stick in people’s minds. Think about that helpful store employee, museum guide, or IT professional who wants to guide customers to more resources. IVAs are like that, only they can work 24/7.

By creating these memorable experiences for customers, IVAs can help you improve your service design. Service design is based on the simple idea that customer service excellence is the most important concern when delivering a service or product. By putting your customers’ concerns and feelings at the forefront, you’ll be able to offer value and promote your brand every time you interact with customers. 

Integrating IVAs With Human Agents for CXaaS

Another way you can use IVAs to your advantage is to integrate them with human agents for CXaaS.

CXaaS is a cloud-based holistic solution for the design, planning, and implementation of activities that make up the customer experience. Specialty service providers such as iQor specialize in managing such cloud-based solutions for brands at scale. CXaaS solutions combine automation with customer experience (CX) strategy and data integration. In other words, CXaaS is the backbone of digital transformation. It’s not just a patchwork of the newest technologies — it’s also a foundational shift to digital. CXaaS deconstructs and re-imagines CX to ensure customer satisfaction.

What makes CXaaS special?

CXaaS leverages AI technology and massive amounts of customer data to give you a deeper understanding of customers’ specific needs in real-time by providing analytics to gather and analyze customer data, automating simple employee and customer tasks, and segmenting customers to give them personalized experiences. It also helps you create a CX roadmap that smooths out the customer journey and helps you initiate tools like automated IVAs, customer self-service apps, and proactive alerts to improve CX and customer engagement.

CXaaS also makes your brand future-proof. After you’ve created a CX roadmap and enhanced customer interaction and engagement by using CXaaS’ actionable insights, you can use CXaaS tools to expand your brand to other customer channels.

How does CXaaS work?

CXaaS comes with critical components for intelligent virtual assistants that you can integrate with human agents:

  • Online engagement: CXaaS lets your IVAs respond to customers immediately through text or text-to-speech. This allows you to keep your customers engaged, even if you can’t solve their problems immediately.
  • Personalized services: CXaaS tools let you and your agents create hyperpersonalized experiences for different types of customers. This will make customers feel cared for, so they’ll be more likely to visit your site again.
  • Cloud computing: Cloud computing makes everything more flexible and accessible. Instead of working from contact centers, your live agents can work from home and use screen sharing, Google Docs, and other cloud-based apps to communicate with customers.
  • Detailed metrics: CXaaS solutions come with detailed messaging and voice analytics to gather insights for improvement. Your human agents can access these metrics to determine:
    • Ways to improve CX
    • Prevent bad CX from happening again
    • Make adjustments to IVAs if they aren’t getting the results you want
  • Creative omnichannel experiences: CXaaS will help your IVAs and live agents reach your customers on the channels and platforms they use the most, whether it be Facebook, LinkedIn, Instagram, Twitter, or WhatsApp.

Experience the iQor Difference Today

All in all, intelligent chatbots like IVAs are a future-proof, cost-effective part of your digital customer experience strategy. IVAs can help your brand compete and stand out among your competitors and ultimately build more loyalty. Powerful, streamlined, and intuitive, IVAs can be used alone, with human agents, or as part of a full-suite CXaaS solution.

If you’re interested in improving your brand’s customer experience, consider working with iQor.  We help brands deliver the world’s most sought-after customer experiences. We offer the following: 

  • A diversified technological suite that maximizes and scales performance across multiple geographies.
  • A secure private cloud platform that extends the call center experience into remote agents’ homes. This lowers costs while boosting customer satisfaction and agent loyalty.
  • Work-from-home solutions that blend IVAs with on-site and remote agents.
  • A partnership approach. Besides our agents, our Business Development Executives, C-Level Executives and Data Scientists will work with you to provide a consultative partnership focused on your success.

Interested in learning more about the iQor difference? Learn more by listening to our podcasts. If you’re ready to start a conversation with a customer experience expert, you can contact us directly to learn more about how we can help you create more smiles.